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Brewmeisters Anonymous |
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A History of Brewing |
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Brewin’ Phoenix, AZ Since 1985 |
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To contact us: |
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Email: brewmeisters@brewarizona.org |
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In California in the mid 1960’s, some people with the financial ability and with an appreciation of fine wine, began investing in California real estate and developing vineyards. The success of these wineries caught the attention of other entrepreneurs. These were the people who knew what well made, fresh beer tasted like. They also realized that once tasted, demand would grow. And so it did.
In 1977, in Sonoma, California (a famous wine producing region in the U.S.) the first micro brewery, The New Albion Brewing Company began with an annual production of 200 barrels of British style ales and stouts.
At the same time, international travel was becoming less expensive and available to more people. These people returned from Europe (the worlds great beer producing region) and demanded the same full-flavored beers they had enjoyed overseas. These consumers insisted on foods and beverages of quality, and they knew what quality was. It meant knowing what went into a product, not what the brand name was. The search for quality continues.
Today, we are experiencing a boom in hand-crafted beer tailored to local and regional tastes. Many restaurants now feature "beer menus" (like wine menus) and are concentrating on pairing food with beer. (Matching flavor components of beer with those of foods). Even the major breweries have "read the writing on the wall" and are offering beers with more flavor and character to cater to the market segment that usually purchases imported or "specialty" beers. If the big breweries are willing to make major changes in their products and advertising campaigns, the trend of a few years ago is now a full-fledged market segment and the only real growth segment in the domestic market today. |
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